Archive for December, 2010

Did you think Social Media was a fad?

Wednesday, December 1st, 2010

We found a great video today detailing some of the impacts of Social Media on marketing in the internet age (video below). A few interesting tidbits:

  • 50% of the mobile internet traffic in the UK is for Facebook—imagine what this means for bad customer experiences
  • 25% of search results for the World’s Top 20 largest brands are links to user-generated content—Do you like what they are saying about your brand?
  • 78% of consumers trust peer recommendations, only 14% trust advertisements
  • 90% of people skip ads via TiVo/DVR

Powerful statements backed up with some very compelling data. While we understand the importance of using social media to hear your customers, most people don’t realize it is also a highly effective tool for communicating with them. The numbers are in, Advertising has declined rapidly over the past decade, and 14% trust factor is going to look like a large number within the next 5-10 years. It’s time to stop selling, and start communicating. We can’t help but think the last line in the video below is going to prove remarkably prescient as time passes: “The ROI of social media is [that] your business will still exist in 5 years.”

Enjoy the video below:

The Blog is alive!

Wednesday, December 1st, 2010

Welcome to our new blog! We will be posting here regularly, and hope to keep everyone updated on all the fun we’re having. We had a terrific Thanksgiving, we’re wrapping up an incredible year, and we’ve had a bit of craziness in the last few months. For starters, have you seen our Doritos Super Bowl Ad yet? Check it out, and if you think it’s funny pass it along to your friends. So far our spot has become the 4th most watched spot on the Doritos site out of over 9,500 entries. Awesome!

We also have a few things in the works that should be fun to announce in the next few months.

Nothing else for now. Thanks for taking time to visit the site, and please let us know if we can help you with your social media needs.