{"id":11,"date":"2010-12-01T13:54:31","date_gmt":"2010-12-01T21:54:31","guid":{"rendered":"https:\/\/blog.adaircreativegroup.com\/?p=11"},"modified":"2023-03-11T10:16:12","modified_gmt":"2023-03-11T18:16:12","slug":"did-you-think-social-media-was-a-fad","status":"publish","type":"post","link":"https:\/\/blog.adaircreativegroup.com\/general\/did-you-think-social-media-was-a-fad\/","title":{"rendered":"Did you think Social Media was a fad?"},"content":{"rendered":"<p>We found a great video today detailing some of the impacts of Social Media on marketing in the internet age (video below).  A few interesting tidbits:<\/p>\n<ul>\n<li>50% of the mobile internet traffic in the UK is for Facebook\u2014<strong>imagine what this means for bad customer experiences<\/strong><\/li>\n<li>25% of search results for the World&#8217;s Top 20 largest brands are links to <strong>user-generated content<\/strong>\u2014Do you like what they are saying about your brand?<\/li>\n<li>78% of consumers trust peer recommendations, only 14% trust advertisements<\/li>\n<li>90% of people skip ads via TiVo\/DVR<\/li>\n<\/ul>\n<p>Powerful statements backed up with some very compelling data.  While we understand the importance of using social media to <em>hear<\/em> your customers, most people don&#8217;t realize it is also a highly effective tool for communicating with them.  The numbers are in, Advertising has declined rapidly over the past decade, and 14% trust factor is going to look like a large number within the next 5-10 years.  It&#8217;s time to stop selling, and <a href=\"\/\/adaircreativegroup.com\/services\/photo\/ditl\/\">start communicating<\/a>.  We can&#8217;t help but think the last line in the video below is going to prove remarkably prescient as time passes: &#8220;The ROI of social media is [that] your business will still exist in 5 years.&#8221;<\/p>\n<p>Enjoy the video below:<\/p>\n<div><object width=\"640\" height=\"385\" style=\"margin: 0 auto; display: block;\"><param name=\"movie\" value=\"\/\/www.youtube-nocookie.com\/v\/lFZ0z5Fm-Ng?fs=1&amp;hl=en_US&amp;rel=0\"><param name=\"allowFullScreen\" value=\"true\"><param name=\"allowscriptaccess\" value=\"always\"><embed src=\"\/\/www.youtube-nocookie.com\/v\/lFZ0z5Fm-Ng?fs=1&amp;hl=en_US&amp;rel=0\" type=\"application\/x-shockwave-flash\" allowscriptaccess=\"always\" allowfullscreen=\"true\" width=\"640\" height=\"385\"><\/object><\/div>\n","protected":false},"excerpt":{"rendered":"<p>We found a great video today detailing some of the impacts of Social Media on marketing in the internet age (video below). A few interesting tidbits: 50% of the mobile internet traffic in the UK is for Facebook\u2014imagine what this means for bad customer experiences 25% of search results for the World&#8217;s Top 20 largest [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/blog.adaircreativegroup.com\/wp-json\/wp\/v2\/posts\/11"}],"collection":[{"href":"https:\/\/blog.adaircreativegroup.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.adaircreativegroup.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.adaircreativegroup.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.adaircreativegroup.com\/wp-json\/wp\/v2\/comments?post=11"}],"version-history":[{"count":15,"href":"https:\/\/blog.adaircreativegroup.com\/wp-json\/wp\/v2\/posts\/11\/revisions"}],"predecessor-version":[{"id":50,"href":"https:\/\/blog.adaircreativegroup.com\/wp-json\/wp\/v2\/posts\/11\/revisions\/50"}],"wp:attachment":[{"href":"https:\/\/blog.adaircreativegroup.com\/wp-json\/wp\/v2\/media?parent=11"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.adaircreativegroup.com\/wp-json\/wp\/v2\/categories?post=11"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.adaircreativegroup.com\/wp-json\/wp\/v2\/tags?post=11"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}