We found a great video today detailing some of the impacts of Social Media on marketing in the internet age (video below). A few interesting tidbits:
- 50% of the mobile internet traffic in the UK is for Facebook—imagine what this means for bad customer experiences
- 25% of search results for the World’s Top 20 largest brands are links to user-generated content—Do you like what they are saying about your brand?
- 78% of consumers trust peer recommendations, only 14% trust advertisements
- 90% of people skip ads via TiVo/DVR
Powerful statements backed up with some very compelling data. While we understand the importance of using social media to hear your customers, most people don’t realize it is also a highly effective tool for communicating with them. The numbers are in, Advertising has declined rapidly over the past decade, and 14% trust factor is going to look like a large number within the next 5-10 years. It’s time to stop selling, and start communicating. We can’t help but think the last line in the video below is going to prove remarkably prescient as time passes: “The ROI of social media is [that] your business will still exist in 5 years.”
Enjoy the video below: